The Employer Brand Bringing the Best of Brand Management to People

Question: Distinguish the connection between key destinations, utilitarian administration and business condition Exhibit how the executives structures are affected by the size of an organization and the innovation it utilizes, and how control strategies are a significant end product of the board appointment. Decide the administration issues emerging from hierarchical change and how these may be relieved. Answer: Presentation The paper centers around assessing the persuasive activities embraced by Tescos the executives for upgrading the efficiency and execution levels of the staffs working across various levels and parts of Tesco. It would concentrate on assessing two potential inspiration hypotheses and along these lines in pondering the appropriateness of the persuasive speculations in Tesco Plc. The assessment of the viability of the utilization of the inspirational speculations in Tesco Plc would be in this manner assessed dependent on understanding the capability of the client overhauling and operational staffs in adjusting the necessities of its clients. The examination movement dependent on directing required assessment on the above regard would additionally concentrate on the age of compelling proposals for upgrading the client adjusting possibilities of its staffs to both pull in and hold likely clients. Inspirational Theories Herzbergs Two Factor Theory Herzbergs Two Factor hypothesis of inspiration recognizes two factor sets as Hygiene and Motivation factors that contribute in spurring individuals in an association for satisfaction of business and hierarchical destinations. Cleanliness factors are recognized as elements that help in holding representatives in an association. The presence of compelling arrangements and guidelines, age of powerful remuneration and motivating force plans, improvement of viable working conditions for the representatives in the association and furthermore upgrade of required professional stability for the representatives urges the individuals to work in a viable design in the associations. Thus, the improvement of viable connections between the chiefs and staffs along the various levels in the association further helps the directors in understanding the necessities and issues of the staffs and in this manner in tending to them in a viable style. The above exercises to a great extent help in upgrading th e responsibility levels of the workers in the association for age of required profitability. The cleanliness factors additionally urge the staffs to create their feelings and proposals for development in the working gauges and other monetary and non-money related variables that would assist them with working in a gainful design in the organisation(Longest, 2014). Then again, inspirational elements are recognized as such factors that would help in persuading the individuals to work in an increasingly dedicated and beneficial manner in the business organization. The various arrangements of persuasive variables are distinguished age of more prominent open doors for accomplishing higher situations in the association, perceiving the exercises and work done by representatives in the association through age of monetary and non-budgetary prizes or statuses like high performing representatives, age of higher duty and authority in the association and furthermore through the upgrade or age of pay increments(Nelson Quick, 2013). The above components properly help in propelling the staffs for working in a successful design in satisfaction of institutional and business needs. Herzbergs Two Factor model talked about above is reflected as follows. (Nelson Quick, 2013) Alderfers ERG Model The ERG Model or the Existence, Relatedness and Growth Model were created by a clinician, Clayton Alderfer. The main arrangement of requirements is distinguished as Existence needs that are requested by a person to meet their physical needs connected with better compensation, better living and pay norms, money related and non-budgetary advantages and furthermore required professional stability and wellbeing. The equivalent requires the business foundations for age of powerful compensation and safe work guidelines, right kind of pay structures dependent on industry principles and furthermore age of required work related security to the representatives. The second arrangement of necessities distinguished as Relatedness where the people require the advancement of solid and important associations with others in the association and along the more prominent society(Williams, 2014). The business chiefs are in this manner required to energize the development of cooperation in the association and furthermore to conceivably collaborate with the staffs along the various levels. At long last, the third arrangements of requirements are recognized as Growth needs where the individuals want the accessibility and age of development openings in the association. The satisfaction of development needs expect people to be adequately engaged with the exercises in an association. The people expect development dependent on the presentation produced by them identifying with the various gatherings and divisions where they are included. The equivalent requires the business directors for preparing and enabling representatives and furthermore in giving opportunities to the individuals to pick up development along the authoritative hierarchy(Kessler, 2013). Diagram of Tesco Plc Tesco Plc works as the market chief in the basic food item retail area of United Kingdom. The retail association works dependent on an all out quality of 480,000 representatives working across 11 distinctive worldwide markets to support the requirements of its broadened clients. Tesco Plc additionally works dependent on the advancement of a multichannel domain that helps the retail establishment for overhauling the necessities of its clients using distinctive web based mediums like Smartphones, tablets, workstations and PCs. The utilization of the multichannel condition has to a great extent helped Tesco Plc in developing a consistent retail and shopping condition for the customers. Separated, from working in the retail part, Tesco Plc is likewise seen to support its clients through the advancement of Tesco Bank. Similar aides in the age of money related administrations and backing to its clients. Tesco Plc working as a worldwide retail organization and furthermore acting dependent o n a virtual situation properly increases required potential in serving around million clients visiting their diverse retail outlets on a week by week premise. The organization persistently centers around giving required preparing to its staffs with the end goal that the equivalent can increase required skill for viably adjusting the necessities of its customers(Tesco Plc , 2016). Execution of Motivational Theories in Tesco Plc Execution of Herzbergs Two Factor Theory Herzbergs Two Factor hypothesis of inspiration is seen to be adequately executed concerning Tesco Plc. The retail association takes plentiful activities both along the cleanliness and persuasive viewpoint for empowering required worker efficiency. The administrators of Tesco Plc constantly centers around spurring the individuals dependent on the age of powerful correspondence of new business and worker arrangements. Further, the association likewise centers around engaging people to take key business choices and furthermore in appointing duty regarding bearing expanded tasks(Davila Epstein, 2014). The equivalent creates satisfactory open door for the individuals to reflect required abilities and profitability and in this manner to be perceived and advanced along higher authoritative chains of command. The administration of Tesco likewise urges the representatives to partake in discussions where they can introduce suppositions and proposals for work and pay enhancements. Also, the adm inistration of Tesco takes further activities in preparing and improving the information improvement of the individuals in the association with the end goal that equivalent aides in upgrade of the aptitude of the representatives for overhauling the necessities of customers(Barrow Mosley, 2011). Usage of Alderfers ERG Theory Additionally, Alderfers ERG Theory is likewise seen to be adequately actualized identifying with worker inspiration quest for Tesco Plc. The Existence needs of the individuals are appropriately met by Tesco Plc dependent on the age of powerful remuneration and motivating force installment frameworks while additionally through the improvement of a successful work culture in the association. Further, the administration of Tesco Plc additionally centers around age of compelling conveniences for its representatives through the age of café offices and furthermore through the advancement of storage offices for the staffs. Tesco Plc additionally addresses the security needs of its workers through the age of plans for ensuring wiped out and resigned people. Essentially, the retail association likewise centers around age of satisfactory measures for improving the security and wellbeing guidelines of workers in the association. The Relatedness needs of the representatives in the association a re appropriately met by the administration of Tesco Plc through the consolation of collaboration among different offices and levels in the organisation(Craig Campbell, 2012). Utilization of the Steering Wheel approach is attempted by Tesco Plc for both assessing individual and gathering work action while additionally energizes group execution in the association. At long last, the Growth needs of the representatives are met by Tesco Plc dependent on age of a work culture that requires development and acknowledgment of endeavors produced by representatives and directors along various levels and offices. The administration of Tesco Plc centers around leading a 360 degree execution examination framework that helps both in assessing singular execution and furthermore in perceiving and praising development produced by individual and collective endeavors. Further, other than acknowledgment of abilities and mastery reflected by representatives Tescos the executives likewise centers around p roducing vocation development for all dependent on the joining of special chances. The presence of a most optimized plan of attack the executives program at Tesco Plc contributes in making a difference

How fate and fortune affects their relationship Essay Example For Students

How destiny and fortune influences their relationship? Paper Soothsaying assumed a main job in people groups lives during Shakespeares time. Individuals accepted that stars and planets controlled their predetermination. They likewise had faith in things, for example, the wheel of fortune, which was believed to be constrained by a lady, in this manner the high points and low points of life. In a significant number of his plays Shakespeares topic is destiny and fortune, this was significant in Elizabethan England in light of the fact that numerous individuals had confidence in good and bad times of their day by day lives and instances of such plays are Macbeth, Hamlet, Mid Summer Nights Dream just as Romeo and Juliet. From the beginning of the play, destiny and fortune are believed to assume a huge job in the darlings lives. Romeo, toward the start is experiencing saints, Ay me, tragic hours appear to be long. Not having that, which, having, makes them short. Out of her kindness where I am enamored. Destiny gave him a pitiless blow as Rosaline won't love him back and has chosen to go to turning into a cloister adherent. Fortune comes in the appearance of Benvolio who recommends they go to the Capulets Party where Romeo can look over numerous pretty ladies. Be controlled by me, neglect to think about her. By giving freedom in to their eyes analyze different wonders. Unexpectedly it is at this gathering where he meets Juliet and falls enthusiastically infatuated. Before the gathering, Juliets mother puts the seed of marriage and sexuality in to Juliets mind. Wed, that wed is the very topic I came to discuss. Let me know, girl Juliet, How stands your auras to be hitched? Juliets mother inquires as to whether she would part with her self to Paris. Fortune announces that the young lady whos womanliness has been awoken incidentally meets and begins to look all starry eyed at Romeo not Paris. Fortune permits compensated love among Romeo and Juliet. The Passion, power, and force of their adoration is unequivocally appeared. My lips, two reddening explorers, prepared remain to smooth that touch with a delicate kiss. Great traveler, you foul up your hand excessively, which considerate commitment appears in this. For holy people lips and sacred palmers as well? The poem they recount together features their sentiments and conviction for one another. She in his eyes is flawlessness embodied. Destiny, anyway doesn't permit their bliss to prosper. Tybalts outrage is clear and he wants for ambiguous retribution. Persistence perforce with wilful choler meeting make my tissue tremble in their distinctive welcome, I will pull back yet this interruption will, presently appearing to be sweet believer to bittrest nerve. Both Romeo and Juliet discover that they are from foe families. Is it accurate to say that she is a Capulet? O dear record! My life is my adversaries obligation. My solitary love sprung from my lone abhor! Too soon observed obscure, And known past the point of no return! Gigantic birth of affection it is to me, that I should adore a hated foe. The quarrel will overwhelm their relationship. Romeo escapes from his companions toward the finish of the gathering as now, Juliet is the support around which his reality rotates. Juliet questions why her adoration ought to be Romeo, her loathed foe. O Romeo, Romeo, wherefore workmanship thou Romeo? The name is simply the difficulty not Romeo. Tis however thy name that is my adversary, The word not the individual is to blame. The overhang is an image of the mallet that is attempting to stop them, however Romeos vaulting up to Juliet shows that nothing will be permitted to hinder their affection. The minister reprimands Romeos consistent falling all through affection yet consents to wed him to Juliet accepting the marriage would end the fight between the two families. Youthful mens love at that point lies not genuinely in their souls however in their eyes. The marriage produces a lucky collusion making the two families family. This, be that as it may, is the thing that makes the ruin for the darlings. .u31eec3e2830d1a598246ac808ba7fbc4 , .u31eec3e2830d1a598246ac808ba7fbc4 .postImageUrl , .u31eec3e2830d1a598246ac808ba7fbc4 .focused content territory { min-tallness: 80px; position: relative; } .u31eec3e2830d1a598246ac808ba7fbc4 , .u31eec3e2830d1a598246ac808ba7fbc4:hover , .u31eec3e2830d1a598246ac808ba7fbc4:visited , .u31eec3e2830d1a598246ac808ba7fbc4:active { border:0!important; } .u31eec3e2830d1a598246ac808ba7fbc4 .clearfix:after { content: ; show: table; clear: both; } .u31eec3e2830d1a598246ac808ba7fbc4 { show: square; progress: foundation shading 250ms; webkit-change: foundation shading 250ms; width: 100%; obscurity: 1; progress: murkiness 250ms; webkit-change: mistiness 250ms; foundation shading: #95A5A6; } .u31eec3e2830d1a598246ac808ba7fbc4:active , .u31eec3e2830d1a598246ac808ba7fbc4:hover { haziness: 1; progress: darkness 250ms; webkit-change: darkness 250ms; foundation shading: #2C3E50; } .u31eec3e2830d1a598246ac808ba7fbc4 .focused content region { width: 100%; position: rela tive; } .u31eec3e2830d1a598246ac808ba7fbc4 .ctaText { outskirt base: 0 strong #fff; shading: #2980B9; text dimension: 16px; textual style weight: striking; edge: 0; cushioning: 0; content design: underline; } .u31eec3e2830d1a598246ac808ba7fbc4 .postTitle { shading: #FFFFFF; text dimension: 16px; text style weight: 600; edge: 0; cushioning: 0; width: 100%; } .u31eec3e2830d1a598246ac808ba7fbc4 .ctaButton { foundation shading: #7F8C8D!important; shading: #2980B9; fringe: none; outskirt span: 3px; box-shadow: none; text dimension: 14px; textual style weight: intense; line-stature: 26px; moz-outskirt range: 3px; content adjust: focus; content adornment: none; content shadow: none; width: 80px; min-tallness: 80px; foundation: url(https://artscolumbia.org/wp-content/modules/intelly-related-posts/resources/pictures/straightforward arrow.png)no-rehash; position: outright; right: 0; top: 0; } .u31eec3e2830d1a598246ac808ba7fbc4:hover .ctaButton { foundation shading: #34495E!important; } .u31ee c3e2830d1a598246ac808ba7fbc4 .focused content { show: table; stature: 80px; cushioning left: 18px; top: 0; } .u31eec3e2830d1a598246ac808ba7fbc4-content { show: table-cell; edge: 0; cushioning: 0; cushioning right: 108px; position: relative; vertical-adjust: center; width: 100%; } .u31eec3e2830d1a598246ac808ba7fbc4:after { content: ; show: square; clear: both; } READ: Fear In The Crucible EssayThe marriage among Romeo and Juliet happens and they accept that their affection will bloom however destiny won't give them this desire. When they wed they accept they are at the pinnacle of the wheel of fortune looks predominant. Destiny shut in and unleashes destruction upon the couple, as Tybalts outrage. Tybalt looks for Romeo to torment and torment him for heading off to the Capulets party and for the Feud. Romeo doesnt need to battle Tybalt on the grounds that they are presently family and it would be a battle against Juliet, his adoration. Tybalt, the explanation that I need to adore thee, doth much reason the applying wrath to such a welcome miscreant ain I none, in this manner goodbye I see thou knowest me not, Mercutio is managed a human injury and passes on by Tybalts blade. Romeo censures himself for Mercutios wound and is angry of Tybalts affront and fears that his affection for Juliet has debilitated his fearlessness. Discovering that Mercutio is dead he vows to execute Tybalt. When the homicide happens he flees from Verona, Lady Capulet knows about her nephews demise and requests Romeos passing consequently. Benvolio gets the chance to recount to the entire story of the two passings. It is fortunes hand that declares that Romeo isn't executed after the few turns of destiny. Juliets father doesn't need Juliet to be hitched promptly to Paris since he thinks she isn't prepared for a major penance at this time, Ironically, she is now enamored with Romeo. After their marriage yet before their wedding night Juliet discovers that Romeo is ousted and this is another barbarous bit of destiny. Be that as it may, fortune permits them to consumate their marriage. Juliets father at that point makes her wedding to Paris up and coming, Once again destiny meddles; To Juliet when she accepts she is encountering all out satisfaction adversity comes her direction when she loses her medical attendant in light of the fact that the medical caretaker encourages her to submit plural marriage. Juliet feels all out disconnection yet destiny doesnt leave her in that circumstance, Friar Lawrence feels he should bolster her and the promises she has made to God. His arrangement is thoroughly thought out. As a cultivator he offers Juliet a vial brimming with the most harsh and best fixings that would make her rest as though she was dead. Destiny would not permit there to be cautious examination of the circumstance. It keeps on overwhelming while Friar Lawrences thought of the letter to be sent achieves condition he can't control. In the last piece of the play, fortune vanishes by and large and just destiny remains. The underlying piece of Friar Lawrences plan comes to dissatisfaction; everybody trusts Juliet is dead. Destiny, anyway keeps on ruling and Romeo is told by a companion that Juliet is dead, from the second they met the two sweethearts never imagined life separated. When Romeo finds out about Juliets demise he accepts his life is useless. He rushes to a medication shop and approaches the retailer for the most profane toxic substance he can give. The proprietor won't, Romeo anyway is so frantic he parts with all his gold to the proprietor and solicitations a toxic substance that is so amazing it can murder twenty men in a moment, Once he gets the toxin he doesnt need to execute his self in the open, he needs to lie close to his significant other when he bites the dust. Exactly when she stirs she discovers Romeo alongside her, she understands that he is dead; crying she takes a stab at kissing Romeo t o get a touch of the toxic substance passed onto her, it isnt enough to execute her, destiny doesnt permit a touch of toxic substance that is sufficient to slaughter twenty men to murder a solitary individual, she gets Romeos blade and cuts into her self reasoning that on the off chance that they can't live respectively here they can up there. .u675347be16064af6da70a28615168236 , .u675347be16064af6da70a28615168236 .postImageUrl , .u675347be16064af6da70a28615168236 .focused content zone { min-tallness: 80px; position: relative; } .u675347be16064af6da70a28615168236 , .u675347be16064af6da70a28615168236:hover , .u675347be16064af6da70a28615168236:visited , .u675347be16064af6da70a28615168236:active { border:0!important; } .u675347be16064af6da70a28615168236 .clearfix:after { content

Insights into The B2B Buyer Journey

Insights into The B2B Buyer Journey “B2B” stands for “business-to-business”, which immediately differentiates it from the other business models, such as the business-to-consumer (B2C), consumer-to-consumer (C2C) and the business-to-government (B2G) models. However, there are still some gray areas about B2B that even long-running businesses are not fully aware of, particularly from the point of view of a buyer. In this guide, you will 1) get a good understanding of B2B and 2) learn  how a typical B2B buyer journey looks like.UNDERSTANDING B2BIf we are to put things into terms that almost everyone can understand, B2B refers to the “exchange of products, services, or information between and among businesses, in direct contrast to the exchange between businesses and consumers”. In short, if you are a B2B company, you are selling a product or services to other businesses.These are 3 typical scenarios when B2B takes place:When a company sources the raw materials it uses in its manufacturing processes from another company;When a company acquires the services of another company for some aspects of its operations; andWhen a company resells products and services that have been manufactured or provided by another company.B2B is characterized by several indicators:Large volumes of purchase. More often than not, the businesses involved buy and sell in relatively huge volumes. This is the main reaso n why B2B is referred to as “wholesaling”, as opposed to “retailing”, which is a characteristic of B2C.Fast delivery. The delivery times are also shorter, since there is no complicated or meandering distribution chain to be followed; it’s mostly directly from one business to another, doing away with middlemen.Stable and competitive pricing. The prices are mostly stable, especially when the businesses have already established long-term buyer-seller relationships.Another way to gain a better understanding of B2B is to clearly mark its differences with B2C. In B2B,The decision-making process is longer and more tedious, since there are more people involved; in B2C, it’s just the consumer making the decision, so it takes a relatively shorter period of time. Assessments in B2B are also more detailed, since the buying company may require samples, prototypes, mock-ups and more detailed testing and trial runs.The buyers are committees or groups of people within an organization; i n B2C, the buyer is often an individual.The premium on brand loyalty is higher, since businesses are particular about building long-term relationships with other businesses; in B2C, brand loyalty is still high, but not as high as in B2B.The most popular and commonly used example for a B2B company is an automobile manufacturer. The manufacturer sources the components of the vehicle from many different companies. After purchasing high volumes of the components from these companies, the automobile manufacturer will proceed to the production process of the automobiles. The end-product â€" a car â€" will then be sold to consumers.In that traditional example, the automobile manufacturer purchased from another business, making it a B2B transaction. The purchase of the end-user of a car from the automobile manufacturer demonstrates B2C, since the business (the automobile manufacturer) is selling the product (a car) to a customer (the consumer).If you are interested in how the B2B buyer jour ney has changed, then read through this insightful presentation.[slideshare id=58569159doc=879d9ac5-f9c1-48a1-9c52-a4d53c64815b-160222181910w=640h=330]THE B2B BUYER JOURNEYIt would appear that being able to identify whether your business falls under the B2B or B2C category is not enough. Selling companies often overlook or, worse, choose to ignore the fact that they have to take care of their buyer. It is highly likely that this attitude stemmed from the confidence that their buyer will, without fail, seek them out. After all, they have the goods, products or services that the buying company needs.But times are changing, and the business landscape is changing. Competition is becoming fiercer than ever, so businesses have to pay more attention to their partner in this relationship: the buyer. In order to do that, they have to be more perceptive with respect to what the buyer wants, and do something to improve the overall B2B buyer journey.Understanding the B2B journey is vital, as it serves as one of the most important foundations of your B2B marketing strategy. Every businessman knows that one of the most critical elements of marketing is knowing your market and the individuals that comprise it. Designing a marketing strategy without this knowledge is like creating a campaign blindly; you are basically selling something to someone you do not know anything about.But how can companies make a more positive impact on the B2B buyer journey? Here are some insights shared by business experts.Familiarize Yourself With The B2B Buyer JourneyYou have to understand that path that your buyers take leading them to making the purchase. The important thing to note here is that buyers are as different as they come, so do not expect them to take the same route in their buyer journey.Recent surveys show that 74% of B2B buyers who are making an offline purchase opt to conduct more than half of their research using online sources, before they actually make a purchasing decision. O nce the buyer reaches 57% of his buying journey, he decides to talk to a sales representative or a vendor, or seek other information from peers and professionals. But there is another development: it appears that two-thirds of B2B buyer journeys have already engaged the aid of sales representatives or vendors from the beginning of the buying process. They have already devoted a lot of their time in the journey doing internal assessments, discussing at great length with their peers, and even seeking the recommendations of external sources and experts.What you should do is to get a clearer and bigger picture of the path or the journey undertaken by buyers. This way, you will be in a better position to design and implement your B2B marketing.One of the techniques introduced is the B2B Buyer Journey Mapping by Forrester, where you will have to develop a buyer journey map that answers the following questions:WHO?  Who are your B2B buyers? While it is true that B2B buyers come in teams, t here is a need to clearly identify who the key members of the team are. Who is the leader of the buying team? Who makes the decisions and who are the ones who are doing most of the legwork? In some instances, it is normal to see end users as well as the potential customers being considered part of the buyer team, in varying capacities.WHY?  Why is the buyer making the purchase? This will entail looking into the buyer’s perception on what value is. What need is expected to be fulfilled? What problem is hoped to be solved by the purchase? What outcome is expected or anticipated by the buyer?WHEN? This is another way of saying that timing is everything when making buying decisions. The buyer journey can be seen as a timeline, with stages that have to be passed through by the buyer. In each stage, there are concerns, questions and issues that must be addressed, and so timing must be considered when addressing them. This will facilitate the transition and progression of the buyer to th e next stage of the journey, until it reaches its culmination, which is the actual purchase.WHAT?  What are the contents that play a major role in the B2B buyer journey? What answers do you have to your buyers’ queries? What solutions can you provide for their concerns and issues? How will you present these content to the buyer, in such a way that will satisfy them?WHERE?  What channels, avenues and vehicles do your buyers usually go to for information and answers to their questions? What means or tools do you use in order to make the answers and solutions reach your prospective buyer?Know Your B2B Buyer (And What Type Of Purchase He Is Making)Between the averages that you obtained and the buyer, who should matter most?The answer: the buyer. After all, it is the buyer that will make the final decision in the buyer journey.Of the many insights that a business must gain, insights into its customers or buyers is one of them. This is considered by many to be the starting point of any seller-buyer relationship. Know who your buyer is and what type of purchase he is making, so you’ll know how to deliver what he needs or wants. More often than not, businesses rely on existing statistics, getting the averages in order to build up their representative buyer, or their archetype buyer.Normally, B2B buyers purchase in groups or teams. For example, the automobile company may have its own purchasing team tasked to look for sellers of specific components. They are the ones in charge of going through the motions in researching and purchasing the said components.Now the next thing you have to focus on is the type of purchase that your buyer is making. B2B buyers put a great amount of consideration in their buying decisions, performing research and lengthy deliberations before they close the deal. Once you are aware of what type of purchase is being made, you will be able to figure out how you positively respond to your business customers and improve their buying experience .When getting to know your buyer, Tony Zambito came up with the Buyer Persona Canvas. The key questions that must be answered are:Buyer Persona.  Who are your buyers? Among the buyers you have identified, what is your archetype, or the “standard” buyer?  What is the background of your buyer? Their experiences and interests? Their focus, areas of responsibilities, and roles in organizations?Goals.  What are the business goals and personal goals of your buyers?  What are the buying behaviors of your buyers, and how did their business, organizational and personal goals affect this behavior?Buying Process.  What is the standard buyer’s journey that your buyer takes? What is the buying process that he follows?Buyer Thinking.  What are the seller attitudes that drive the decision of buyers on whether to buy or not? What are the prevailing beliefs and perceptions that your buyers have, and how do they affect their buying behavior?Reasons for Buying.  What motivates your buyers to buy ? What drives their choices? What are the risks that they take into account when making their buying choices?Initiatives.  What are the most common or usual initiatives of your buyers?  What strategies do your buyers, and the industry, as a whole, use?Timing.  Is there a seasonal pattern in your buyers’ buying behaviors?  What is the role of budget planning and budgeting in the timing of your sales?Channels.  What are the channels that your buyers are using in looking for what to buy, and in doing their research on the products you are selling?  What social circles or platforms do your buyers move in, and what external sources do they frequently use?Influencers, Stakeholders, Buying Team.  Who are the key stakeholders in the buyer’s journey? The internal and external influencers?  Who are the key players in the buying team? Who ultimately makes the buying decisions? Who is the buyer persona in the buying team, and what is his role?Content and Information.  What information do bu yers look for and rely on in their buying decisions? What data references do they use? How do they obtain these information and where from?  What content do they find most relevant in their buying decisions?Know Your Marketing StrategyA report by Gartner stated that sales and marketing influences 32% of the B2B buyer’s journey. Granted, for many, that figure seems too small to be significant, but marketing and salespeople would beg to differ. That 32% could make the difference between the company making a profit or incurring a loss.Effective marketing is characterized by a solid marketing strategy, and it can only be so if it is based on hard facts. Some companies settle on using averages, but they are not really what you would call hard facts. Facts can only be obtained by engaging with the buyers, through the use of multiple channels, using various tried and tested tools and techniques. Experts encourage using a buyer engagement strategy across channels, considering how more and more buyers prefer to do their research and seek information in various social and digital channels, both online and offline. B2B buyer journey mapping is also very helpful in this case.It boils down to your creation, development and sharing of content and tools that are customer-focused, helping them throughout the business process. We then go back once again to the importance of knowing your buyer, since you will be able to create the relevant customer-focused content if you know exactly who your customer is.Competition will always be dogging the business’ every stop, and one sure way to stay ahead of the competition is to ensure that you know more about the B2B buyer journey than they do. By showing that you know more, you will be able to inspire more trust and loyalty from your buyer, and leave the competition behind.Get Their Cues From B2C Digital CommerceB2C is effectively making use of digital commerce to engage and draw favorable responses from its buyers, and there is no reason why their techniques should not work for B2B as well.Of course, we are all aware that B2B also widely uses e-commerce or digital commerce. B2B is known to entail a complicated process of research by buyers, in order to come up with a purchasing decision, and the use of digital means is expected to ease the process somewhat.Looking at the bigger picture, B2B players also ought to consider the applicability of tools and techniques that were originally thought to be exclusive only to B2C. One of them is by going mobile. Mobile commerce is now seeing major action in terms of profitability. Many businesses are now realizing how they can drive their revenues up by tapping into mobile. Consider the fact that B2B buyers are now getting younger and younger, and more tech-savvy than ever, then it is but natural to assume that a greater number of them will also start doing their buying decisions on mobile.Looking at the big picture is the only way to go about fully understanding the B2 B buyer journey. It is not enough to break it down in phases and understanding some parts while ignoring the others. The focus should be on the entire journey.At the end of the day, always keep in mind that the most important factor in the B2B buyer journey is the customer. It is all about the Buyer: what the buyer needs, what type of purchase is being made, and how you can integrate all the content that you have into the whole journey.